'Net Carbon Zero' is when emissions and removals (projects or activities that are directly linked to how the product is made, actively remove CO2 from the atmosphere) equate to a zero balance. It would be like when you have the same amount of money in cash or assets as you own in debt, you have a zero balance. To explain it another way, it’s when the Greenhouse gas emissions occurring in the production of each kilogram of meat are measured and balanced out by an equivalent amount of removals (created by woody vegetation growing on the farms that supply us). To achieve and maintain our certification these emissions and removals are independently measured and verified annually. Our certification also requires us to actively work across all areas of our business, to measure and reduce emissions over time.
* Percentage of total emissions per lb of beef were independently measured and certified across the whole life of the product.
Our Net Carbon Zero By Nature* Range
Frequently Asked Questions
The total emissions generated by each kilogram of product are independently measured across the whole life of the product, from farm to the consumer’s plate. This includes calculating the actual emissions of animals as they grow, from when they are born, to when they are killed. We collect real data from our supplying farms, the distance that farms are from our sites, all of the energy used in creating the product, the transport of product to store, cooling in the store, cooking, eating and disposal of the packaging at home. All of these measurements make up a product footprint report, that’s a key part of us being able to certify the exact amount of emissions associated with each kilogram of product. We do exactly the same thing for the trees occurring on the farms that supply the product, estimating how much carbon dioxide they are actively removing from the atmosphere each year. We do this by understanding what kind of trees they are, how large an area it is and how old the trees are. We have trained software to recognize these areas on satellite maps of our farms, then our farmers check the maps to make sure our identification of the types of vegetation were correct. This methodology follows an International Standards Organisation (ISO) approach and while we collect the data, the reports are generated independently and then audited and verified by an independent auditor Toitū Envirocare.
Toitū Envirocare is New Zealand’s internationally recognised environmental certification organisation. It is a wholly owned subsidiary of a New Zealand Government Crown Research Institute, Landcare Research. Toitū provide independent certification and verification of our Net Carbon Zero system, our processing emissions, and our Environmental Management System.
- We use independently verified and approved methodology to remotely identify the type, age and size of vegetation occurring on our suppliers’ farms. We then work with our farmers to ground truth the data. Each farmer is required to check each area and approve whether it is included or not. We then use internationally approved carbon accounting to assign a CO² absorption number to each one of those mapped vegetation areas.
- We then legally contract and purchase this carbon dioxide, as a service from farmers, so that we can have enough CO² removals to match the emissions from the meat produced. This rewards our farmers for their environmental management practices, and by requiring farmers to use their carbon payments on their own farms for additional planting, predator control and Biodiversity enhancement work, we are enhancing on farm environments.
Not at all, for all of our range are raised with a light touch, resulting in a superior Grass-Fed taste and texture every time.
We believe that by requiring our participating farms to match the product’s emissions, rather than purchasing offsets outside of the products boundary (such as investing in a windfarm) we deliver a range that authentically incentivises sustainable farming practice.
Carbon offsets are a way to compensate for carbon emissions by investing in projects that cancel out the equivalent emissions of CO² from a certain activity. In-setting (or removals) recognises projects or natural sequestration occurring within the lifecycle of the range. For Silver Fern Farms that means not just investing in any project, but recognising and incentivising woody vegetation that removes the equivalent amount of CO² within a defined boundary of where the activity took place, in our case, only from our supplier's farms.
Cattle, sheep and deer (ruminants) all produce biogenic methane emissions (mainly by burping) as they turn grass into energy that helps them grow or produce meat and milk. Silver Fern Farms’ Net Carbon Zero range accounts for 100% of end-to-end emissions (including all those burps). To ensure that we can work towards not just accounting for those emissions but actively reducing them, Silver Fern Farms is a partner with the New Zealand Government and other leading primary sector companies, in AgriZero, a major initiative to find, develop and adopt real solutions to reduce the amount of methane each animal produces, without impacting on their welfare or the taste, quality or safety of the meat. Read more about the activities of here: AgriZero NZ
Yes, and our measurements are undertaken and verified by an independent party. They cover the whole life and care of our products end-to-end including from farm, processing, shipping, right to the consumers home, including disposal of packaging.
More than 95 percent of emissions occur on farm. The transport and packaging are therefore very minor contributors to the overall carbon footprint but are still fully accounted for and offset via removals on the farms the animals were raised. Our farms are located in New Zealand where we are lucky to have a unique environment. We strongly believe that cattle on pasture especially those 100% Grass-Fed, lead happier, healthier, and more natural lives, and produce a higher quality and much more sustainable product.
Our certification for a net carbon zero range relies on us being able to manage all of our emissions and removals within the lifecycle of the product. We believe that by requiring our participating farms to locally match the product’s own emissions with carbon absorbing vegetation on their own farms. As a result, we then deliver a range that authentically incentivizes sustainable practice on farm now and into the future.
Toitū Envirocare provide annual audits and certification of Net Carbon Zero. The emissions associated with each pack of the Net Carbon Zero by Nature* range are independently calculated by AgResearch, every year, using the previous year’s real data. We measure the vegetation occurring on the farms at least annually using the latest satellite data. If the carbon footprint changes, we will update our website after each certification is issued.
Carbon Neutral can cover a smaller defined part of a business operations and typically accounts for CO2 emissions only, but not other greenhouse gases. It is often associated with an organization’s approach to managing emissions rather than a specific product certification. It can mean that a company has managed to reduce its actual emissions to zero without using offsets or removals, but there are very limited products or companies that are able to do that.
Net Carbon Zero means that a company reduces all greenhouse gas emissions across its supply chain, that it has accounted for all of these and has provided enough offsets or identified removals to give a net carbon zero balance.
The important part of any claim a company is making is that it has some form of independent measurement and ideally a recognized certification using an internationally accepted methodology for carbon accounting.
Learn more about our commitment to climate innovation as part of our wider sustainability action plan, here.
*Climate impacts in relation to the raising of animals have been addressed in accordance with the Toitū net carbonzero standard.