Silver Fern Farms Launches New National E-Commerce Platform in the United States

Published by Perishable News

Silver Fern Farms commits to its course for a sustainable future

Silver Fern Farms, New Zealand’s largest red meat producer and exporter, announces that its high quality venison is now available in over 500 Alberston’s stores across the Midwest in Jewel supermarketsShawsStar Market, and Acme Markets.

New Zealand is the number one source for farm-raised venison worldwide. Estimates are that New Zealand has half of the world’s farmed deer population, with around one million deer on 2,000 farms. The farming of deer started in New Zealand in the 1960s, and the country continues to be the world’s most advanced deer farming industry.

Their new 1-pound Silver Fern Farms ground venison packs are pasture-raised, and vacuum packed to lock in the flavor. Easy to cook and prepare at home, ground venison offers nutritious, tender, and premium-tasting meat at an accessible price point.

As people continue to spend more time at home, cooking is the new going out and venison offers a tasting experience beyond the usual red meat options. Ground venison can be used in a variety of dishes that you would typically find ground beef or other ground meats, such as burgers, meatballs, tacos, pasta dishes. Venison is one of the healthiest meat products available. It is an excellent source of protein, one of the best dietary sources of iron, very lean, and is packed with vitamins and minerals.

Silver Fern Farms pasture-raised venison is an offering that is unique to New Zealand where the animals are humanely raised on free-range pastures and processed according to international quality-assurance standards.  Silver Fern Farms red deer forage vast pastures across a diverse landscape of glacial-carved valleys to rolling foothills and sweeping plains.


“Silver Fern Farms’ venison is uniquely imbued with the beautiful & lush New Zealand landscapes in which the animals are raised, leading to velvety, tender and delicately flavored meat which is redefining consumer expectations of venison globally,”  says Matt Luxton, USA Country Manager. “That’s why we are excited to share our premium quality pasture-raised venison with U.S. customers looking for a delicious alternative to spice up their meal repertoire. We value the opportunity to expand access to our New Zealand pasture-raised venison with the launch of our ground product in Jewel, Shaws, Star Market and Acme stores.” 

This new product launch is part of Silver Fern Farms’ latest expansion initiatives across the U.S. The company currently exports grass-fed beef, lamb and venison to the U.S. from 14 processing plants throughout New Zealand. In 2019 Silver Fern Farms entered the U.S. consumer market with branded 100% grass-fed beef and lamb, and pasture-raised venison packs distributed in supermarkets in the Tri-State region of New York, New Jersey, and recently expanding into Southern California. In November 2020 they launch a new e-commerce platform, making their range available for delivery to consumers across the continental U.S.

Silver Fern Farms has been a committed red meat exporter to the U.S. for 30 years providing New Zealand-farmed products to individuals, restaurants, distributors, and retailers alike with several product ranges including premium ground beef, beef steakslamb, and venison retail packs.

Silver Fern Farms has been able to bring their grass-fed products to the U.S. by working with The Lamb Company, a trusted red meat supplier servicing the North American market for over 50 years, of which Silver Fern Farms is an owner and shareholder.

“Through relationships and part ownership of distribution partners in key strategic countries like the USA, we are able to have very clear oversight of every stage of the supply chain from the Farmer to the Retailer which is very unique in this industry,” says Luxton.


Media Link: Silver Fern Farms premium New Zealand venison now at Albertsons supermarket chains - The National Provisioner