General Manager Sales

Peter leads our sales team in planning, allocating and selling our natural grass-fed products to over 60 countries around the world.

Having worked within the Silver Fern Farms group for over 40 years Peter brings a wealth of knowledge and experience gained from a background in operations, logistics and corporate roles. Having worked in several sales roles within Silver Fern Farms, Peter has a strong background in building strong and enduring in-market partnerships.