Grass-fed means something different in New Zealand.

Silver Fern Farms grass-fed means better flavour, tenderness and quality – that’s better for the environment and better for you.

New Zealand is one of the few places in the world where grass-based farming can reach its true potential. Here, true grass-fed means just that: raised as nature intended – outdoors, on pasture, year-round. The result is the finest quality, delicious grass-fed red meat.

What does grass-fed actually mean in New Zealand?

In New Zealand, the climate, clean air and plentiful pure water fuels year-round growth of lush, green pastures. The animals are raised year-round, on this pasture. It also means that they have been raised with the ability to wander and graze freely. The animals can eat and live as they would naturally – reducing stress and promoting better animal welfare.

What does that mean for red meat?

With a diet of rich grass animals grow strong, healthy and lean. The meat that is produced has a consistently delicious, distinctive flavour – the mark of red meat as it naturally should be. It’s leaner, more finely textured and nutritionally better for you.

Grass-fed over grain-fed.

Compared to grain-fed, grass-fed red meat:

• Is naturally leaner, with less saturated fat and fewer calories.

• Has higher levels of omega-3 fatty acids and a healthier omega-3 to omega-6 ratio.

• Is higher in antioxidants, vitamin A and E and conjugated linoleic acids.

Better taste, more nutritious.

Our ability to grow quality, nutritious grass year-round, means we produce animals more naturally, with little intervention. The result is high quality, tasty, tender red meat. A diet of nutrient-rich grass produces natural marbling and gives a fine, delicate texture.

Reduced environmental impact.

New Zealand’s grass-based system optimises natural resources and uses low-intensity farming practices to minimise environmental impact. Farmers utilise a natural abundance of rainwater to grow grass, optimising livestock growth to match the natural grass growth curve.