Silver Fern Farms Cookie Policy

Our cookie policy (“Cookie Policy”) describes how we, at Silver Fern Farms Limited and our group companies (“Silver Fern Farms”, “we”, “our”, “us”), make use of cookies and similar technologies on all websites that we own and operate (“Our Websites”).

By consenting to this Cookie Policy, you agree that we can distinguish you from other users of our website for the purposes set out below. This helps us to provide you with good user experience, tailored content and it also allows us to continually improve Our Website. For example, we can recognise and remember important information that will make it more comfortable for you to browse Our Website or use our apps such as preferred settings.

This Cookie Policy applies, without limitation, to Our Website, apps or service that links to this policy or incorporates it by reference.

Cookies: Cookies are small text files that we place in your browser. Cookies perform various tasks (including remembering your preferences) and are an important part of improving your experience of Our Website. The main types of tasks we use cookies for are:

- Session cookies: remain in your browser during your browser session only, ie., until you leave the website

- Persistent cookies: remain in your browser after the session (unless deleted by you)

- Performance cookies: collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.

- Functionality cookies: allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.

- Third party cookies: placed by someone other than us which may gather data across multiple websites or sessions.

We use cookies and similar technologies to process personal data for various purposes. Whenever you provide consent, cookies and similar technologies are used to, among other things, show you advertisements and other relevant communications about topics of interest to you, to carry out campaign analysis and to approach target audiences.

- Essential cookies. These are cookies that are strictly necessary for the operation of Our Website and use its features. The information collected relates to the operation of Our Website (e.g. website scripting language and security tokens or other cookies to prevent DDOS attacks) and enables us to provide you with the service you have requested.

- Optional analytical / performance cookies. These cookies collect information on how you use Our Website, for example which pages you visit most often, whether you receive any error messages and how you arrived at Our Website. Information collected by these cookies is used only to improve your use of Our Website. These cookies are sometimes placed by third party providers of web traffic and analysis services, such as Google Analytics. For information on how Google privacy controls in Google Analytics here.

- Functionality cookies. These optional cookies are used to remember the choices you have made, for example the country you visit Our Website from, your language and any changes you have made to text size and other parts of the web pages that you can customise to improve your user experience and to make your visits more tailored and enjoyable. If you are visiting our site from California, please see our California Consumer Privacy Act statement of your rights, which is available here.

-Targeting cookies. These optional cookies record your visit to Our Website, the pages you have visited and the links you have followed. We will use this information to make Our Website and the information (including marketing information) displayed on it more relevant to Your interests and to measure the effectiveness of and marketing or information initiatives We do not share this information with third parties.

- Google AdWords and Google AdSense. These cookies are used for experimenting with advertisement efficiency across websites using their services.

- Quantcast. These cookies provide website rankings, and the data they collect is also used for audience segmentation and targeted advertising. Similar technologies: In addition to cookies, we use some other similar technologies as follows:

- Web Beacons: small graphic images included on Our Website or emails or those of third parties to provide analytics information

- Local shared objects: these are sometimes called flash cookies and can be stored on your browser. They are used to maintain preferences and usage records.

We also implement cookies for functional and purely analytical purposes.

You acknowledge that to the extent we allow third parties to drop cookies, we have no control over those cookies or the data generated. Please refer to the third party's privacy policy for information on what information they collect and how they use it. These cookies are likely to be analytical/performance cookies or targeting cookies.

Additionally, when visitors request pages from Our Websites, Silver Fern Farms’ servers log the visitor’s Internet Protocol address (“IP address”). Your IP address, browser type, browser language, and the date and time of your query, enable us to better understand and improve the usability, performance and effectiveness of Our Websites for purposes of system administration, to infer a visitor’s geographic location, to track the use of Our Websites, and to identify a visitor when we feel it is necessary to enforce compliance with our policies.

We keep your personal data for the duration that it serves its purpose of collection, or the duration required by law. At the end of the required duration, we will dispose of your personal data. 

Most internet browsers are set up by default to accept cookies. By changing your browser settings, you can set your browser preferences to not accept any cookies from our Website. You may also delete cookies from your browser. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Website. Please note that each browser has a different procedure for managing and configuring cookies. Refer to your browser “Help”.

You can find more information about cookies at: or

We may update our Cookie Policy from time to time. If we change anything important about this Cookie Policy, we will notify you through a pop-up on Our Website for a reasonable length of time prior to and following the change.

You may review the Cookie Policy by visiting Our Website and clicking on the “Cookie Policy” link.

This Cookie Policy is last updated on November 2020.

If you have any queries, please contact us by writing to Silver Fern Farms Limited, Privacy Officer, 283 Princes Street, Dunedin 9016, Dunedin, New Zealand, or by emailing