• Elite standard in beef
• Guaranteed tender
• Hand-selected for consistent Eating Quality
• Only the top 4% of New Zealand beef makes Reserve grade
• Full-bodied distinctive flavour
• Grass-fed to greatness
• Natural marbling
• Aged to perfection
• Grass-fed, pasture-raised
• Full-flavoured, fine textured
• Naturally nutritious
• Halal certified
• Sweet, subtle flavour
• Succulently tender
