Founded in 1948, we are New Zealand’s leading producer and exporter of premium lamb, beef and venison products.

We are a proud cooperative dedicated to doing the right thing, collaborating and innovating and sharing that with the world.

Our purpose - creating goodness from the farms the world needs.

Our purpose challenges us to think more broadly about the different ways we can grow and add value; to believe more

fully in the goodness we can create for people and place and to think more critically about what the world is looking for

and what we have to offer it – now and into the future.

It’s about setting an example by committing to nature positive outcomes and a regenerative future; building a dynamic,

diversified, resilient business in a changing world and meeting the needs of our consumers, customers, people, farmers,

communities and the world. Brought to life by our values, this is a purpose that will help us shape a better business for the next generation.