The total emissions generated by each square foot of product are independently measured across the whole life of the product, from farm to the consumer. This includes calculating the actual emissions of animals as they grow, from when they are born, to when they are killed. We collect real data from our supplying farms, the distance that farms are from our sites, all of the energy used in creating the product, the transport of product to stores and disposal of any packaging at home. This methodology follows an International Standards Organisation (ISO) approach and while we collect the data, the reports are generated independently and then audited and verified by an independent auditor to enable Toitū Envirocare to issue a Net Carbon Zero product certification.
Frequently Asked Questions
Toitū Envirocare is New Zealand’s internationally recognised environmental certification organisation. It is a wholly owned subsidiary of a New Zealand Government Crown Research Institute, Landcare Research. Toitū provide independent certification and verification of our Net Carbon Zero product, our processing emissions, and our Environmental Management System.
We use independently verified and approved methodology to remotely identify the type, age and size of vegetation occurring on our suppliers’ farms. We then work with our farmers to ground truth the data. Each farmer is required to check each area and approve whether it is included or not. We then use internationally approved carbon accounting to assign a CO2 absorption number to each one of those mapped vegetation areas.
Cattle, sheep and deer (ruminants) all produce biogenic methane emissions (mainly by burping) as they turn grass into energy that helps them grow or produce meat and milk. Silver Fern Farms’ Net Carbon Zero By Nature
products account for 1 % of end-to-end emissions (including all those burps). To ensure that we can work towards not just accounting for those emissions but actively reducing them, Silver Fern Farms is a partner with the New Zealand Government and other leading primary sector companies, in AgriZero. A major initiative to find, develop and adopt real solutions to reduce the amount of methane each animal produces, without impacting on their welfare. Read more about the activities of here: AgriZero NZ
Toitū Envirocare annually audit and certify our products. The emissions associated with each product are independently calculated by AgResearch, every year, using the previous year’s real data. We assess the vegetation occurring on the farms annually using the latest satellite data. If the carbon footprint of the product changes, we will update our packaging and websites as soon as we can after each certification is issued.